To stop seeing you close your eyes. To stop smelling you hold your breath. To stop tasting you close your mouth (and plug your nose). You have the ability to shut down most of your senses. But did you know you can't just stop hearing? And isn't this ironic because it's listening that we all seem to struggle with. We all learn more by listening than speaking but yet we generally do just the opposite when contacting the customer. In our quest to find the ingredients to great customer exchange, we arrive at an important aspect which we call, you then me. With - you then me - we prioritize the customer over ourselves. We listen, then respond, We give then we ask. Customer service cannot be a selfish exercise and thru things like "you then me" we are much better to make a connection and connections improve cooperation..